1 : Attract Your Avatar

So…maybe you left the hustle of corporate life to enjoy the freedom being an entrepreneur could finally give. You dreamt of a lifestyle change with more time to do the things you love…..

The reality is anything but…..

Here’s where Automation in your Business can bring you some hours in your week and more freedom. Going from the manual and tedious you can automate 5 things that will actually make a difference.

In this training we are going to talk about the first thing you need to do in your business.

Attract Your Avatar – If you are speaking to everybody you are speaking to nobody

The very first thing you need to be 100% clear on it WHO your target avatar is. You need to be speaking the right language to your audience and get very specific on WHO he or she is.

These questions determine how well you will connect with your ideal customer. It will determine where your time goes as you plan out further automation.

You want to be speaking to right language to the right people!

Key Questions

  • What age are you reaching?
  • Where do they hang out?
  • What do they like to read, watch, buy?
  • What are their problems?
  • What do they like to do?
  • Where do they go online?
  • What do they earn?
  • What level of education?

Once you have developed an avatar profile you can then go on to HOW you are going to ATTRACT your AVATAR to you and your brand.

We create what’s called a LEAD MAGNET. A lead magnet is a piece of valuable content you create that will attract your audience to YOU , your brand and your product’s and services.

Many people completely miss what a lead magnet is.

Your lead magnet solves a problem for your ideal customer.

If you are not solving genuine problems in your business then you do not have a business.

If you are confused in your market then chances are people coming to your website are confused too.

When you create content that solves a real problem for your ideal clients the next step is to get talking to these people. Tomorrow Ill show you how….

Ruthie